SMUDE > Journalism > Graduate > BA Journalism & Mass Communication

BA Journalism and Mass Communication



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Objectives


The programme aims at realising the following objectives-

  • To provide students with basic journalistic skills in various mass media.
  • To expose students to recent developments in media issues and media research.
  • To strengthen the foundations for various technologies involved in mass media like computer applications, respective software and hardware in print, radio, television, internet and the likes. This programme would enable the students to work in various media like print, radio, television, internet, and in related fields. Students can start a full-fledged career in journalism or venture into freelancing.

Structure


First Semester
Sub Code
Title
Credit
BJ0028
FUNDAMENTALS OF COMMUNICATION SKILLS
2
BJ0029
FUNDAMENTALS OF COMPUTERS
2
BJ0030
ENGLISH LITERATURTE I
4
BJ0031
REPORTING-THEORY
2
BJ0032
REPORTING-PRACTICAL
2
BJ0033
FUNDAMENTALS OF JOURNALISM
4
Total Cumulative Credits 16

Second Semester
Sub Code
Title
Credit
BJ0034
WRITING FOR MEDIA-THEORY
2
BJ0035
WRITING FOR MEDIA-PRACTICAL
2
BJ0036
EDITING-THEORY
2
BJ0037
EDITING-PRACTICAL
2
BJ0038
ENGLISH LITERATURE II
4
BJ0039
INTRODUCTION TO INDIAN CONSTITUTION
2
BJ0040
HISTORY OF MEDIA
3
Total Cumulative Credits 32

Third Semester
Sub Code
Title
Credit
BJ0041
RADIO BROADCASTING-THEORY
2
BJ0042
RADIO BROADCASTING-PRACTICAL
2
BJ0043
TV BROADCASTING-THEORY
2
BJ0044
TV BROADCASTING-PRACTICAL
2
BJ0045
PHOTOJOURNALISM-THEORY
2
BJ0046
PHOTOJOURNALISM-PRACTICAL
2
BJ0047
INTRODUCTION TO CINEMA
4
Total Cumulative Credits 48

Fourth Semester
Sub Code
Title
Credit

BJ0048

ADVERTISING-THEORY

2

BJ0049

ADVERTISING-PRACTICAL

2

BJ0050

PUBLIC RELATIONS-THEORY

2

BJ0051

PUBLIC RELATIONS-PRACTICAL

2

BJ0052

MAGAZINE JOURNALISM-THEORY

2

BJ0053

MAGAZINE JOURNALISM-PRACTICAL

2

BJ0054

INTERNET & NEW MEDIA-THEORY

2

BJ0055

INTERNET & NEW MEDIA-PRACTICAL

2
Total Cumulative Credits 64

Fifth Semester
Sub Code
Title
Credit
BJ0056
ENVIRONMENT & MEDIA
4
BJ0057
MEDIA, SOCIETY & DEVELOPMENT
4
BJ0058
MEDIA CRITICISM
4
BJ0059
BASIC MEDIA RESEARCH
4
Total Cumulative Credits 80

Sixth Semester
Sub Code
Title
Credit
BJ0060
INFORMATION SOCIETY
4
BJ0061
ORGANIZATIONAL BEHAVIOUR & MEDIA ORGANIZATION
4
BJ0062
MEDIA LAW & ETHICS
2
BJ0063
MEDIA LAW & ETHICS
2
BJ0064
Project
4
Total Cumulative Credits 96

Eligibility

  • Eligibility:
    10+2 or equivalent / 3 year Diploma from a State Board of Technical Education.
  • Duration :
    Minimum: 3 years (6 semesters).
    Maximum: 6 years.

Fees



Semester Fee: Rs.12,450/- (inclusive of Exam Fee Rs.2,100/- & Alumni Fee Rs.200/-) or as revised from time to time. Fees may also be paid one-time. Contact University for details.


Job Prospects

Various segments of the industry such as film, television, advertising, event management and the World Wide Web has seen tremendous growth in the last few years. The sector will only get broader in the coming years with rising literacy levels and more investments.

Industry/Organizations

Careers

Media

Journalist, Reporter

Media

Editor

Media, PR Agencies, Corporate firms, Ad Agencies

Copy Writer

Media, PR Agencies, Corporate firms, Ad Agencies

Content Writer

Corporate firms & Retail Industries

Corporate Communication Expert

Entertainment

Script Writer

Entertainment

Photographer

Media & Entertainment

Video Production

Media & Entertainment

Manager, Entrepreneur

Public Relation firms

PR Executive

Event Management, PR firms, Ad Agency

Client Relationship Manager

Event Management, PR firms, Ad Agency

Event Organizer, Coordinator

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