SMU-DE > DISCIPLINE > Management > Programmes > Graduate > Bachelor of Business Administration (BBA)



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The programme aims at realising the following objectives-

  • To communicate effectively through writing and in interpersonal communication.
  • To use information and communication technology effectively.
  • To make informed decisions in the selection, utilisation and evaluation of information technology.
  • To integrate and manage administrative systems.
  • To apply contemporary theories of organisational behavior.
  • To manage administrative functions with respect to planning, organising, staffing and controlling.

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