BBA - Merchandising and Supply Chain Management Syllabus

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BBA - Merchandising and Supply Chain Management SYLLABUS

Course Code: BBR603

Course Title: Merchandising and Supply Chain Management (4 Credits)

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Course Contents

Units

Syllabus

1

An overview of retail industry : Meaning of retailing, Scope of retailing, Two important pillars of Retail: Supply Chain and Merchandising

2

Introduction to retail supply chain : Retail supply chain management , Retail supply chain vs. manufacturing supply chain, Retail supply chain and logistics, Strategic, tactical and operational view of retail supply chain

3

Supply chain synergies: Supply chain strategies, Competence on non-core business functions

4

Retail Product Management: Concept of Retail Product Management, Scope of Retail Product Management, Role of Product Management in Retailing, Management of Retail Product Lifecycle

5

Managing Retailer-Supplier Relationship: Retailer-Supplier Relationship, Monitoring Supplier Performance , Stages of Retailer-Supplier Relationship Development ,Factors Affecting Retailer-Supplier Relationship,

6

Category Specific Supply Chain Issues: Supply Chain in Food and Grocery Retailing, Supply Chain in Apparel and Footwear Retailing, Supply Chain in Consumer Electronics Retailing, Supply Chain in Home Furnishing Retailing, Supply Chain in Non-Store Retailing

7

Concept of Retail Merchandising: Meaning of Merchandising, Major Areas of Merchandise Management, Role and Responsibilities of Merchandisers

8

Merchandise Mix: Merchandise Mix, Concept of Assortment Management, Merchandise Mix of Show off

9

 Merchandise Displays and Space Management: Concept of Merchandise Displays, Importance of Merchandise Displays, Concept of Space Management, Role of IT in Space Management, Concept of Planogram

10

Visual Merchandising: Meaning of Visual Merchandising, Objectives of Visual Merchandising, Growth of Visual Merchandising, Visual Merchandising in India, Product Positioning and Visual Merchandising,

11

Merchandise Planning: Concept of Merchandise Planning, Applications of Merchandise Planning, Elements of Merchandise Planning, Role of Merchandiser in Planning,

12

Category Management and Merchandise Budgeting: Concept of Category Management, Merchandise Forecasting, Merchandise Budgeting

13

Merchandise Sourcing: Concept of Merchandise Sourcing, Historical Perspective of Sourcing, Stock Management and Distribution, International Sourcing

14

Merchandise Replenishment: Retail Replenishment, Importance of Replenishment, Direct Store Delivery (DSD), Managing Retail Home Delivery, Measures for Retail Distribution and Replenishment, Role of IT in Retail Distribution and Replenishment

15

 IT for Retailing and Supply Chain Management: Information Systems, Barcoding, Retail ERP, Retail Analytics, RFID, Role of IT in CRM

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