BBA - Research Methods Syllabus

Distance BBA - Research Methods

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BBA syllabus-research methods

Course Code: BBA201

Course Title: Research Methods (2 Credits)

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Course Contents

Units

Syllabus

1

Introduction to Research: Introduction, Meaning and Purpose of Research, Characteristics of Good Research, Types of Research, Steps in the Research Process

2

Formulation of Research Problem: Introduction, Meaning of Research Problem, Guidelines and Criteria for Selecting a Research Problem, Formulating a Research Problem, Techniques for Formulating a Research Problem

3

Research Design: Introduction, Meaning of Research Design, Characteristics  of Good Research Design, Concepts related to Research Design, Types of Research Design

4

Sample Selection: Introduction, Importance and Advantages of Sampling, Census vs. Sample,           Characteristics of Good Sample, Sampling Techniques, Criteria for Selection of a Sampling Technique

5

Data Collection: Introduction, Sources of Data, Primary Data Collection Techniques, Secondary Data Collection Techniques, Secondary Data – Advantages and Disadvantages, Qualitative vs. Quantitative Data

6

Questionnaire Design: Introduction, Types of Questionnaire, Methods of Sending the Questionnaire, Guidelines for Questionnaire Design, Characteristics of Good Questionnaire

7

Data Processing: Introduction, Editing, Coding the Data, Tabulation, Quantitative and Qualitative Analysis

8

Analysis, Interpretation and Presentation of Findings: Introduction, Statistical Analysis and Interpretation, Techniques of Interpretation, Report Writing Steps, Components and Format of Research Reports, Guidelines for Writing Research Reports

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