MBA - e-Commerce


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MBA e-Commerce syllabus

Course Code: MI0039

Course Title: e-Commerce (4 Credits)



Course Contents

Unit 1

Introduction to E-commerce: Introduction, E-commerce or Electronic Commerce- An Overview, Electronic Commerce – Cutting edge, Electronic Commerce Framework

Unit 2

Evolution of E-commerce: Introduction, History of Electronic Commerce, Advantages and Disadvantage of E-commerce, Roadmap of e-commerce in India

Unit 3

Network Infrastructure:  Introduction,  Network Infrastructure- An Overview, The Internet Hierarchy,  Basic Blocks of e-commerce,  Networks layers & TCP/IP protocols,  The Advantages of Internet,  World Wide Web

Unit 4

E-commerce Infrastructure: Introduction, E-commerce Infrastructure-An Overview, Hardware, Server Operating System, Software, Network Website

Unit 5

Managing the e-Enterprise:  Introduction, e-Enterprise, Managing the e-Enterprise, E-business Enterprise, Comparison between Conventional Design and E-organisation, Organisation of Business in an e-Enterprise

Unit 6

e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model

Unit 7

Risks of Insecure Systems: Introduction, An Overview of Risks Associated with Internet Transactions, Internet Associated Risks, Intranet Associated Risks, risks associated with Business Transaction Data Transferred between Trading Partners

Unit 8

Management of Risk: Introduction, Introduction to Risk Management, Disaster Recovery Plans, Risk Management Paradigm

Unit 9

Electronic Payment Systems: Electronic Payment Systems, Electronic Cash, Smart Cards and Electronic Payment Systems, Credit Card Based Electronic Payment Systems, Risks and Electronic Payment Systems

Unit 10

Electronic Data Interchange(EDI): The Meaning of EDI,  History of EDI,  EDI Working Concept, Implementation difficulties of EDI, Financial EDI,  EDI and Internet

Unit 11

E-Marketing: The scope of E-Marketing, Internet Marketing Techniques

Unit 12

Website Design Issues: Factors that Make People Return to Your Site, Strategies for Website Development

Unit 13

Consumer Oriented Business: Consumer Market, One-to-One Marketing, Consumer Demographics, Maintaining Loyalty, Gaining Acceptance, Online Catalogue, the Pilot Catalogue, A Unique Search Engine

Unit 14

Management Challenges and Opportunities: New Business Model, Required Changes in Business Processes, Channel Conflicts, Legal and Regulatory Environment for e-commerce, Security and Privacy, Managerial Opportunities

Unit 15

Future Directions: Software Agents, Technology Behind Software Agents, Types of Software Agents, Characteristics and Properties of Software Agents, Frame-work for Software Agent-based e-commerce, m-commerce, m-commerce Architecture, Areas of Potential Growth and Future for m-commerce


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