Marketing Management

Marketing Management

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About the specialisation

Philip Kotler defines Marketing Management as ‘the analysis, planning, implementation and control of programs designed to bring about the desired exchanges with target audiences for the purpose of personal and mutual gain’.

 

Marketing Management focuses on application of marketing techniques. It is a business discipline that helps manage a firm’s marketing resources and activities. Marketing managers are accountable for influencing the level, timing, and composition of customer demand.

 

While the psychological factors focus upon discovering the needs and wants of the consumer and the changing patterns of buying behaviour, habit etc. the physical factors focus upon fulfilling those needs and demands buy better product design, channel of distribution and other functions

Course Structure

Third Semester
Code Subject Credits
MK0010 Sales Distribution and Supply Chain Management 4
MK0011 Consumer Behaviour 4
MK0012 Retail Marketing 4
MK0013 Marketing Research 4

 

Fourth Semester
Code Subject Credits
MK0015 Services Marketing and Customer Relationship Management 4
MK0016 Advertising Management & Sales Promotion 4
MK0017 e-Marketing 4
MK0018 International Marketing 4

Scope

Marketing Management specialisation is designed to meet all the basic challenges in the industry: how a firm decides what to sell, what kind of customers and markets to target, and the best means of reaching them.

 

The learnings in Marketing Management will help create strategies for product development, pricing, promotion, and distribution.  It will equip you in responding to the demands of competitors, the government, and larger social issues – better.

Career Opportunities

Our students have been well-placed in some of the renowned MNCs in the country. Upon completing this course, our graduates will be prepared for broad and promising career options like:

  • Advertising and promotion management,
  • Business-to-business marketing,
  • Consulting,
  • Marketing Management,
  • Marketing Research,
  • New Product Development,
  • Product and Brand Management,
  • Retailing and Wholesaling,
  • Sales Management,
  • Managing a Family Business.