We love the fact that International Women’s Day has picked up more vigour and dynamism than ever! Adding to this, social media, television and many global brands also play a valuable part in helping women unite for a much needed social change.
Quite contrasting to how the Women’s Day was first celebrated in the US, back in 1909, where the fight was for women voting rights, this year celebrations saw some quirky ideas like pink beer and Hero Barbies to deliver the message. However, the motto more or less remained the same – equal rights for women in every field.
This year’s theme #PressforProgress focuses on gender equality. The International Women’s Day website declares
“Now, more than ever, there’s a strong call-to-action to press forward and progress gender parity.”
While many retail brands like Myntra offered handsome discounts to women, some brands took on a more valuable and supportive role by shelling out exclusive ad campaigns focusing on women rights and equality. Educational brands emphasized on upskilling and learning for women by encouraging them to take up specialized short-term courses.
Let’s look at how the brands cranked up their creativity to support women on their special day.
Borosil came up with a heart-touching idea to deliver the gender parity message. By having kids role-play their parents, Borosil beautifully conveyed how husbands can support their wives who are juggling between personal and professional lives.
Watch the ad here: