Technology has evolved to a great extent in the past decade. Smartphones and the several apps that come along with them have changed the world as we know it. As a budding marketer, you’re here at the right time and definitely at the right place. The market is booming and technology is making it easy for you to do your work.


However, there’s a lot to do and very little time, especially if you’re a distance education student who is also working at the same time. These 6 productivity apps will definitely help you become a more productive marketer:


For your social accounts


Handling multiple pages across multiple channels for various clients? Hootsuite is here to the rescue. It not only lets you schedule posts on various social platforms, but also gives you a good understanding of your audience and insights on page performance across multiple channels. For any marketer, a tool to manage his/her client social media platforms is a basic necessity.


For your emailers


 The question “who even reads emailers today?” will get you varied answers from different sources. Either way, it’s the fastest way to connect with people around the world. MailChimp is an email marketing tool that helps you manage your email databases along with setting up and executing your campaigns. You can view real-time stats on how your email campaigns are performing. As a budding marketer Mail Chimp is a sure and simple way to manage your email campaigns efficiently.


For your daily news


As a marketing student, you always need to be up to date with what’s happening in the world, like the viral Japanese Pen Pineapple Apple Pen song! Feedly is a Website Aggregator that lets you subscribe to your favourite websites and blogs. It also has helpful features such as a ‘Popular’ section in case you missed anything important. As a marketer, you need to stay updated with what’s going viral across the world and see if it can be leveraged for your clients. This app will help you do exactly that.


For your to-do lists


Every distance education student has said – So many things to do, such little time. The worries of a marketer are no different. Did you miss a submission? Forgot a meeting with a client? Did you forget to make that important change before sending out your pitch? Don’t worry, Todoist is here to remind you and to take notes. This to-do list and task manager tool helps you plan, prioritize and collaborate. As a budding marketer, you can’t afford to forget and make excuses. So give Todoist a try.


For your analytics


 Your professor would have surely emphasized on a powerful tool to track your campaign metrics. How many website visitors do you have? How much time did they spend on the site? What content did they consume? These are some important questions that every client will ask you. Google Analytics takes the cake here. After the Google Analytics tracking code is installed on your site, the tool gives you in-depth website metrics and invaluable insights about your campaign. This data in turn helps you achieve better conversion rates. It’s a real time and money saver!


For your convenience


 Do you spend a lot of time downloading tagged pictures of your clients and then uploading them to your Dropbox for future use? You no longer have to. IF by IFTTT (short for If This Then That) is here, to do that and more. Once you set it up, your device becomes virtually autonomous and all of your tedious tasks should be made much easier. This app takes productivity to a whole new level. So, save your energy for the more exciting tasks.


Hope these 6 productivity apps help you become more efficient as a marketing professional.


Your Turn


What are some of the other tools that you use to increase productivity? Leave a comment below.


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