BBA - Entrepreneurship Management Syllabus

BBA

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BBA - Entrepreneurship Management SYLLABUS

Course Code: BBA505

Course Title: Entrepreneurship Management (4 Credits)

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Course Contents

Units

Syllabus

1

Introduction to Entrepreneurship: Meaning and concept of entrepreneurship, the history of entrepreneurship development, role of entrepreneurship in economic development, agencies in entrepreneurship management and future of entrepreneurship.

2

The Entrepreneur: Meaning of entrepreneur, the skills required to be an entrepreneur, the entrepreneurial decision process, and role models, mentors and support system.

3

Business Opportunity Identification: Business ideas, methods of generating ideas, and opportunity recognition

4

Preparing a Business Plan: Meaning and significance of a business plan, components of a business plan, and feasibility study

5

Financing the New Venture: Importance of new venture financing, types of ownership securities, venture capital, types of debt securities, determining ideal debt-equity mix, and financial institutions and banks

6

Launching the New Venture: Choosing the legal form of new venture, protection of intellectual property, and marketing the new venture

7

Managing Growth in New Venture: Characteristics of high growth new ventures, strategies for growth, and building the new venture capital

8

Harvesting Rewards: Exit strategies for entrepreneurs, bankruptcy, and succession and harvesting strategy

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