Back in school, you placed your trust in the wisdom of your teachers, who taught you your basics and helped lay the foundation for your education. A few years later, you continued to rely on the knowledge and experience of your college professors, who helped you learn more about the area of your interest. You grew up with constant guidance and learning from your Gurus during these academic stints. But what about your learning and education, after your formal academic life came to an end? You cannot afford to stagnate in this fast changing world, where it’s an absolute imperative that you constantly learn in order to stay relevant.
While you may not have a classroom and professor at your disposal, the world today has a lot to offer to someone who’s keen to learn. All you have to do, is look.
In this article, we want to make the task of looking a bit easier for all those who’re exploring a career in marketing. We’ve compiled a list of top 5 marketing gurus who regularly share extremely insightful information that’ll help you stay on top of the marketing game.
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First in our list is the co-founder of KISSmetric, Hello Bar and Crazy Egg. Through his platform Quick Sprout, Neil provides marketers with valuable insights that help them make better content and hence increase their website traffic.
With his KISSmetric tool, he helps organizations monitor and optimize their digital ad campaigns in order to achieve the desired objectives. His Crazy Egg platform offers a website heat map that allows marketers to analyze and understand how visitors behave on their website.
“You don’t have to be rich to be happy. You just need to love what you do.” are Neil’s biggest words of wisdom.
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An American author, public speaker, angel investor and an entrepreneur, Tim Ferriss is widely known for his podcasts, “The Tim Ferriss Show”. Described as the ‘Oprah of online podcasts’, The Tim Ferriss Show reached a whopping 70 million downloads in the year 2016.
Each episode of Tim Ferriss’ online podcast offers insights into eclectic areas such as business, investing and productivity. The episodes allow the listeners and especially marketers to extract tactics, tool, methodologies and techniques they can use for various campaigns. It even includes time-management tricks, his favorite books, exercise habits and much more.
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Guy Kawasaki is an American marketing specialist, author and a venture capitalist of Silicon Valley. He is considered the father of Evangelist Marketing.
Today, many big organizations are using Evangelism Marketing, a form of marketing where organizations basically develop customers who believe so strongly in their products or services that they convince others to buy them. In short, Guy Kawasaki gave the world an advanced form of word-of-mouth marketing.
Guy also delivers over fifty speeches per year on innovation, evangelism, entrepreneurship, social media, etc. at prominent organizations and trade associations.
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Seth Godin is a popular American entrepreneur, author, public speaker and marketer who introduced the world of marketing to a new concept called “Permission Marketing”.
Permission Marketing aims to sell products and services only when the prospect gives permission in advance to receive the marketing information. This new concept is the opposite of interruption marketing which means attracting customers with traditional ways such as TV ads, Pop-ups, etc. Opt-in Email is one of the examples of permission marketing.
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Gary is an investor, entrepreneur, author, public speaker, and a prominent internet personality who runs VaynerMedia, one of the world’s hottest digital agencies. His agency provides services such as consumer insights, social analysis, and community management to Fortune 500 companies, which in turn help them optimize their current strategies and deploy new ones.
Gary Vaynerchuk currently hosts The #AskGaryVee Show where he answers questions on topics such as social media marketing, entrepreneurship, family businesses, startups and so on.
Is there a marketing guru you follow who wasn’t featured on the list? Which of the above marketing gurus did you find the most intriguing?
Let us know in the comments below!