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About the Specialisation

Marketing is the name of the game in today's professional world. Marketing Management is one of the most preferred MBA specializations across the globe. What adds value to this course is that businesses are adopting a very professional and dedicated approach to marketing today. This underlines the scope for a professional with an MBA in Marketing.

 

The Marketing elective, which not only focuses on marketing fundamentals, adds equal emphasis on real life situations and business cases. This ensures a holistic learning approach above and beyond mere theoretical concepts. The MBA curriculum of SMU-DE has been designed after due deliberation with industry experts, making it apt for the current market trends and scenarios.

 

The SMU-DE MBA in Marketing Management is a four semester program with the last two semesters focusing exclusively on core aspects of marketing and sales.

A MBA in Marketing from SMU-DE can launch your career into an instant overdrive with a host of career opportunities. You can be ready to handle any key marketing position like that of a Marketing Manager, Product Manager, Sales and Marketing Head, or as a Chief Marketing Officer at some of the top Indian and global corporations.

 

An MBA in Marketing Management leaves you primed to enter the world of sales and marketing armed with key knowledge and experience.

 

Course Structure

 

Third Semester
Code Subject Credits

MKT301

Sales Distribution and Supply Chain Management

4

MKT302

Consumer Behaviour

4

MKT303

Retail Marketing

4

MKT304

Marketing Research

4

 

Fourth Semester
Code Subject

Credits

MKT401

Services Marketing and Customer Relationship Management

4

MKT402

Advertising Management & Sales Promotion

4

MKT403

e-Marketing

4

MKT404

International Marketing

4

MKT405

Project

4