Course Code: BBA401

Course Title: E-commerce (4 Credits)




Course Contents


Unit 1: E-Business Framework: Definition of E-Business, Origin of E-Business, History of the Internet, E-Business Opportunities for Businesses, Working of E-Business, E-Business Vs the Traditional Business Mechanism, Advantages of E-Business, Disadvantages of E-Business, Main Goals of E-Business


Unit 2: Network Infrastructure for E-Commerce – I: Local Area Network (LAN), Ethernet: IEEE 802.3: Local Area Network (LAN) Protocols, Wide Area Network (WAN), The Internet, TCP/IP Reference Model, Domain Names, Hyper Text Markup Language (HTML), Simple Exercises in HTML


Unit 3: Network Infrastructure for E-Commerce – II: Common Gateway Interface, Multimedia Objects, Network Access Equipment, Network Cables, Broadband Telecommunication


Unit 4: E-Business: Requirements and Architecture: Requirements of E-Business, Functions of E-Business, E-Business Framework Architecture, I-way or Information Highway


Unit 5: E-commerce Infrastructure: Need for an Intelligent Website, technology Infrastructure Required,  Basic Web Languages for Web Designing, Corporate Strategic Infrastructure Required, Miscellaneous Website Design Tips


Unit 6: Business Models: Evolution of Internet Business Models, Business Models in Practice, Business Model: The Six Components


Unit 7: Security In Electronic Business: Intranet and Extranet Security: Threats and Protection, Protection Methods, Data and Message Security, Firewalls


Unit 8: Encryption: Cryptography, Encryption, Digital Signature, Virtual Private Network


Unit 9: E-Payment Systems: B2B Electronic Payments, Third-Party Payment Processing, Electronic Payment Gateway–Security Standard for

Electronic Payment System


Unit 10: Enabling Technology of World Wide Web: Internet Services, Internet Software


Unit 11: E-Marketing: Challenges of Traditional Marketing, Retailing in E-Business Space, Internet Marketing, Advertisement and Display on the Internet,  E-Business for Service Industry


Unit 12: Policy and Implementation: Legal and Ethical Policy Issues: Protection of Privacy and Intellectual Property, Strategy Planning for E-Business


Unit 13: Mobile Commerce: Overview of M-Commerce - Wireless Application Protocol (WAP), Generations of Mobile Wireless Technology, Components of Mobile Commerce, Networking Standards for Mobiles


Unit 14: EDI, E-CRM and E-SCM: Electronic Data Interchange (EDI), E-CRM, E-SCM