May 13th marked Mother’s Day this year. It is no surprise that brands all over want to use this special day to make their way into the hearts of the consumers.

Today, brands are showcasing creativity with an emotional touch. If you’re a student pursuing a distance learning MBA course, you should study some of such Mother’s Day ad campaigns to understand how to connect with your audience. These campaigns not only inspire with their creativity, but also subtly show how brands compete with each other to occupy their space in the consumer’s mind.

Let’s take a look at some of the best Mother’s Day campaigns that will certainly inspire the marketer in you!

Tanishq

Ornamenting the special bond we all share with our mothers through a short and sweet TVC, the jewellery brand Tanishq rolled out the campaign #ForYouMom on Mother’s Day. The commercial portrays the story of a daughter who celebrates her promotion by gifting Tanishq jewellery to her mother. However, there’s a funny twist in the plot, which we won’t spoil! Check out the ad here: